Somm Logic
beverage strategy · curated experiences
About
Jared Swick
Wine Director & Consultant
Certified Sommelier, CMS
Like a decanter, my work is about clarity and transformation -- helping restaurants breathe new life into their beverage programs by revealing what’s already there. I curate wine with intention, design systems for profit, lead education grounded in hospitality, and create exceptional experiences for events and teams.Art meets logic. Structure meets soul.
The Modern Sommelier
ARCHITECTURE
purchasing strategy • vendor management • margin optimization • cost control • menu design • cocktail developmentSYSTEMS
database design • inventory management • POS integration • dynamic pricing models • dashboards forecasting • reporting toolsTRAINING
staff education • incentive programs • guided tastings • playbooks • cellar management • protocolsEXPERIENCES
private events • educational tastings • celebrations story-driven engagement • pairing dinners • promotional partnerships